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STXDYOZ Studio XYZ Issue 02 – Amore

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Studio XYZ magazine is like a special place that celebrates and shares all the cool things about Italian culture. It's important because it makes sure that Italian culture is recognized and appreciated now and in the future.

The world loves Italy for its historic grandeur, its impeccable sense of style and beauty, its incredible food culture. Italians know how to enjoy la Dolce Vita. And
it’s true, deeply engrained in Italian culture, there is even a word for it: sprezzatura — making the difficulty of mastering life seem easy. But what’s also true: The world loves Italy for its clichés. Clichés that leave too much unsaid, that turn a country
rich in cultural achievements into a museum, that seems to tend its own history instead of setting out to shape the future – like it used to. It does not tell the whole story of a country with a rich cultural history. From Caravaggio to the Futurists, from Michelangelo Antonioni, Pier Paolo Pasolini, Umberto Eco, Miuccia Prada to Maurizio Cattelan — Italian art and creativity has always been disruptive, eye opening. Shaping how we live and feel, how the world thinks. ‘We miss this daring side of Italy.
And we are not the only ones. All the old gods, the churches, and palaces, all the history – their weight has become heavy in a dynamic and globalized world and on the back of a young generation, who wishes nothing more than to disrupt traditions instead of submitting to them. To them, Italy has become too small. This young generation is looking beyond the Italian borders. Seeking global inspiration to shape the world in their image. Demanding freedom, justice and new ethics.
And we feel the effects already: ‘What we perceive as beautiful has changed. It has become closer to reality, it is more diverse, radical and ambitious in finding new aesthetics, whose influence already reaches beyond age, changing the fashion industry. New ways of living, new desires have evolved. The relationship between men and women is being redefined. Gender fluidity has opened up a new sexuality, new role models and new forms of expression. They look deeper than the surface. Desirable is what is engrained with culture, meaning, the intention to change the world for the better. With ethics, ambition and new looks – circulating and evolving in the global digital sphere to then transform our IRL. There are new voices in Italy that deserve to be heard, new pop stars to be listened to, new labels to be worn, new actors and actresses to be seen. From Mahmood, to Off-White, from Alice Pagani to Maneskin. Game changers, who follow the Italian tradition of disruptive creativity. Producing art that has changed and modernized how we see the world.
What is missing is a voice for this generation, putting Italy back on the map of cultural relevancy. We built STXDYOZ to become this voice: A magazine, digital channels and a cultural institution that gives Italian culture the place it deserves in this decade and beyond. XYZ’s goal is to open eyes, to make us look at Italy in a new, refreshing way, and to shape the future for the better.

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