Privacy Policy

GUDBERG NERGER – Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from gudbergnerger.com (the “Site”).

CONSENT MANAGEMENT

Our website uses a consent management system to ensure that non-essential technologies, in particular analytics and marketing services, are only used after prior explicit consent by the user.

When you visit our website for the first time, you can make your selection via a consent banner. You may revoke or change your consent at any time with effect for the future. Without your consent, only technically necessary services are activated.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

communicate with you;
screen orders for potential risk or fraud; and
provide you with information or advertising relating to our products or services, where this is in line with the preferences you have shared with us and subject to your consent.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and—where consent has been given—to improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

GOOGLE TAG MANAGER

We use Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is used solely to manage website tags and does not itself process personal data. Tracking or analytics tags are only triggered via Google Tag Manager if the corresponding consent has been given via our consent management system.

The legal basis for this processing is Art. 6(1)(a) GDPR (consent).

GOOGLE ADS CONVERSION TRACKING

If you have given your consent, we use Google Ads Conversion Tracking, a service provided by Google Ireland Limited.

This service allows us to track how users arrive at our website and which actions they perform there. Cookies may be set and information such as IP address and usage behavior may be processed.

Processing is carried out exclusively on the basis of your explicit consent.
The legal basis is Art. 6(1)(a) GDPR. Consent may be revoked at any time.

META PIXEL (FACEBOOK PIXEL)

If you have given your consent, we use the Meta Pixel provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

The Meta Pixel allows us to track user behavior after users have been redirected to our website by clicking on a Meta (Facebook or Instagram) advertisement. This helps us evaluate and optimize advertising campaigns.

Processing is carried out exclusively on the basis of your consent in accordance with Art. 6(1)(a) GDPR.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you, subject to your consent.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

You can also opt out of some of these services via the Digital Advertising Alliance’s opt-out portal:
http://optout.aboutads.info/

NEWSLETTER

If you have registered for the GUDBERG NERGER newsletter, we use the data provided at registration exclusively for sending the newsletter in accordance with Art. 6(1)(b) GDPR.

For sending the newsletter, we transmit your email address to Mailchimp, a service provided by The Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp may use tracking technologies to analyze newsletter usage if you have given your consent.

You may unsubscribe at any time by clicking the “UNSUBSCRIBE” link contained in each newsletter email. Upon unsubscribing, your personal data will be deleted.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. To exercise this right, please contact us using the details below.

Additionally, we process your information to fulfill contracts we may have with you (for example, when you make a purchase through the Site) or to pursue our legitimate business interests as described above.

DATA TRANSFERS TO THIRD COUNTRIES

When using the services listed above, personal data may be transferred to third countries, in particular the United States. Such transfers are carried out on the basis of the European Commission’s Standard Contractual Clauses pursuant to Art. 46 GDPR.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information for our records unless and until you request its deletion.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:

Email: shop@gudbergnerger.com

By mail:
GUDBERG NERGER GmbH
Poolstrasse 8
D-20355 Hamburg
Germany

Phone: +49 (0)40 – 8195150
Email: post@gudbergnerger.com

Managing Directors: Jan Mueller-Wiefel, Jürgen Nerger
HRB 133589, Amtsgericht Hamburg
VAT ID: DE296562703

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