GUDBERG NERGER PROJECT

PHOTOPIA HAMBURG

As the first major physical trade fair after Corona we had the privilege of being the lead agency for PHOTOPIA Hamburg from 23-26 September 2021 under the motto #shareyourvision and were involved in the planning and development of this event from day one. What is set to become Europe's largest and most innovative festival of the imaging industry in the coming years celebrated a glittering premiere this year and thrilled visitors and exhibitors alike. The first phase comprised the positioning and the definition of the mission statement, which we gave the title BE PART OF THE MULTIVERSE. From this we derived a complete brand architecture and subsequently developed a corporate design for the umbrella brand and all event formats before transferring it to all media and formats. The development and production of the 360° communication followed and finally the complete rollout. We are looking forward to the coming year and the next development step!

Strategy | Conception | Positioning | Corporate Design | Campaigns | Digital Signature | Animation Design