i-D No. 369 – The Ultra! Issue
Initially inspired by the i-D of the early 2000s, when the magazine evolved into a publication that was bigger, glossier and more fashion-focused, The Ultra! Issue was inspired by fashion photography, fashion styling, print graphics and expansive layouts. From 80s zine, to 90s style bible, to 00s fashion magazine, to the cultural time capsule that it is today, one thing holds true throughout this evolution: i-D is a celebration of print publishing. In a time of constant flux, one thing is certain: the algorithm may change, but this physical print publication will always exist as an archive of our time.
i-D has built its reputation on being a consistent source of inspiration in fashion culture. It began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don’t imitate. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too.