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by Fare Magazine

Fare Magazine – Issue 4: Seoul

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Fare connects armchair travelers with immersive and nuanced stories from cities around the world, and also serves as a kind of roadmap for those who are ready to make the actual trip to see things for themselves.

In Fare's fourth issue we journey to Seoul, where a mid-century miracle swept this small historic city into a twenty-first century megalopolis.

Seoul is a city rooted in ancient memory, faith, and tradition. Thoughtful consideration flavours social relationships and every interaction from the corner shop to the boardroom. Glimmering all-night shopping districts—clustered with street food carts and cafes—offer a surreal shopping experience for the city’s most nocturnal. Meanwhile, in industrial back-alleys, improvised eateries grill regional specialties, and noodle houses serve up Northern-rooted classics so beloved, that they facilitate peaceful political dialogue. Heavily inspired by Western ideals, Seoul is an easy, inviting gateway into Korean culture, and an ultra-modern city ready to surpass expectations.

In Fare Issue 04: Seoul:

  • The new generation of chefs turning ancient methods into modern Korean fare

  • Small, family-run stands serving barbecue feasts in the alleyways of the Dongdaemun shopping district

  • The cafés challenging Korea's instant coffee habit and traditional business culture

  • Naengmyeon, the cold noodle dish from the North that has locals queueing up and down the street

  • A visit to Baekyangsa temple to reflect on spirituality and food with Buddhist nun and chef Jeong Kwan

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