Fare Magazine – Issue 4: Seoul

In Fare's fourth issue we journey to Seoul, where a mid-century miracle swept this small historic city into a twenty-first century megalopolis.

Seoul is a city rooted in ancient memory, faith, and tradition. Thoughtful consideration flavours social relationships and every interaction from the corner shop to the boardroom. Glimmering all-night shopping districts—clustered with street food carts and cafes—offer a surreal shopping experience for the city’s most nocturnal. Meanwhile, in industrial back-alleys, improvised eateries grill regional specialties, and noodle houses serve up Northern-rooted classics so beloved, that they facilitate peaceful political dialogue. Heavily inspired by Western ideals, Seoul is an easy, inviting gateway into Korean culture, and an ultra-modern city ready to surpass expectations.

In Fare Issue 04: Seoul:

• The new generation of chefs turning ancient methods into modern Korean fare

• Small, family-run stands serving barbecue feasts in the alleyways of the Dongdaemun shopping district

• The cafés challenging Korea's instant coffee habit and traditional business culture

• Naengmyeon, the cold noodle dish from the North that has locals queueing up and down the street

• A visit to Baekyangsa temple to reflect on spirituality and food with Buddhist nun and chef Jeong Kwan