A simple rule
If your identity survives without the logo, you are distinct.
If it does not, you are decorated.
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What happens next?
Most organizations sense the problem. Few are willing to examine it. Distinctiveness is not a design exercise. It is strategic work. If the X-Ray raised questions you cannot ignore – we should talk.
Request a Brand Relevance Session
30 minutes. Direct. Confidential. No presentation.
GUDBERG NERGER
Brand & Place Strategy Hamburg.
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