DEVILS ADVOCATE

There is no better, more difficult, and bigger task than positioning a completely new product and launching it to market. Especially when it comes to water. And the launch market is France. Put simply the task was to turn water into a cool drink and relieve it of its great boredom. The result is DEVILS ADVOCATE. THE ORIGINAL NO-REGRET-DRINK! The coveted drink will be launched in France in summer 2024 and is currently enjoying great popularity at selected festivals and parties in the Paris club scene. We were allowed to develop the strategy, the complete corporate design including naming, and the communication strategy which will be visible on all channels from autumn. And soon also in England, Holland, the USA, and all over the world. Stay tuned!