A Passion Thing Issue 11

Interviews and Stories on Entrepreneurship, Travel, Art, Design, Style of Life

In this issue, we explore Austria’s unique charm and its entrepreneurs—both in Austria and abroad. From creative innovators to skilled craftsmanship and global art, each story reflects the passion for our home country.

Featuring
Pauline Rochas, Christian Schallert, Julia Neumann, Helga Traxler, Peter Phobia, Peter Sommerer, Susi & Felix Schellhorn, Klaus Mühlbauer, Ju Schnee, Lisette Model, Stefan Oláh, Alice Stori Liechtenstein

For the cover story, we interviewed Peter Sommerer on conducting music, life and why he loves fencing.

IT’S A PASSION THING is an independent journal 
about people driven by passion and redefining success. 

Sandra Reichl - founder, creative director and designer - founded the magazine in 2018. Karin Novozamsky joined in 2020 by contributing to issue no. 3 and became partner soon after.

Based in Austria - Vienna and Graz - we offer a perspective on life and success by interviewing and portraying people who do things passionately.

The magazine has a strong focus on people, stories, design, and photography. 
To allow our readers an advertising-free experience, we partner up with one brand per issue that we like and introduce to our readers. 

From our job as brand strategists and designers we have learned that passion is a key ingredient for success.

Passion is what drives us.