Hamburg‘s Hafencity will be home to one of the most spectacular design hotels, opening doors in 2019. The operators have entrusted us with the development of the corporate design of the family brand and various sub-brands, including a stand-alone gastronomy concept, and the entire communications support before, during, and after the construction phase. We have developed comprehensive measures that work with unusual perspectives, visual surprises, and a lot of storytelling. This becomes evident when looking at the first printed matter, visiting the website, or finally entering one of the rooms. Since the grand opening will still take sometime, we’ll make sure neighbours, future guests, partners, and friends stay curious in the meantime. Be it through an unusual construction site fence or through social media campaigns.
Conception | Corporate Design | Campaigns | Branded Entertainment