GUDBERG NERGER PROJECT

HAMBURG MESSE + CONGRESS

Hamburg Messe und Congress GmbH has commissioned us to re-position the brands HMC (Hamburg Messe + Congress) and CCH (Congress Centrum Hamburg) in order to visibly strengthen the tie between the two brands as part of an umbrella branding strategy. The first phase of development entailed brand positioning and the definition of a mission statement, corporate guiding principles, as well as the brand architecture. The second phase saw the development of the corporate design of the umbrella and sub brands, which was in turn applied to all media and formats. The third phase ultimately resulted in the development and production of a communication campaign including its roll-out. The next milestone in corporate communication will be the re-opening of CCH, one of the world’s most modern and monumental convention centers, in August 2020.

Strategy, Conception, Positioning | Corporate Design  |  Campaigns |  Editorial Design  |  Animation Design

  • So ... now what? Whether you need help or guidance with anything between launching your new campaign and simply trying to get your brainchild walking, all you have to do is contact us so that we can start a conversation together. We’re great at being know-it-alls – it’s kind of our job. (And whoever said being a know-it-all was a bad thing?) Shoot us an email at post@gudbergnerger.com or give us a call: +49 (0)40 – 8195150
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