Toiletpaper Magazine 12

TOILETPAPER is a picture-based magazine founded in 2010 by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. Over the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond their original format. Check out the Seletti wears Toiletpaper collection!

The magazine contains no text; each picture springs from an idea, often simple, and through a complex orchestration of people it becomes the materialization of the artists’ mental outbursts. Since the first issue, in June 2010, ‘Toiletpaper’ has created a world that displays ambiguous narratives and a troubling imagination. It combines the vernacular of commercial photography with twisted narrative tableaux and surrealistic imagery. The result is a publication that is itself a work of art, which, through its accessible form as a magazine, and through its wide distribution, challenges the limits of the contemporary art economy.