RUM International Edition Issue 10
We are heading inside the archives in this issue of RUM – spatially as well as spiritually. In RUM’s universe, archives are an inescapable source of inspiration. We visit creatives who work with archive material or are in the process of producing it themselves. The archive at Georg Jensen, as one of the treasuries we pay a visit to, is according to its chief creative officer Nicholas Manville of the utmost importance for the company to truly understand its’ contribution to design over the past century. And at GUBI Creative director, Jacob Gubi Olsen explains what it’s like to work with the archives and heirs of some of the world’s late, great designers.
Showcasing incredible homes is one of the most important cornerstones of RUM’s DNA and in this issue the Copenhagen-based Bülow-Askari family invite us inside their wholly unique house, which is the result of a very personal process.
We also take a trip north to Stockholm, where the Swedish fashion house Acne Studios have made their new headquarters in a 1972 brutalist building. Creative director Jonny Johansson tells us about the work on the building, which alongside original features has centred on close collaborations with a number of international artists.
In our big interview we talk to Mette Hay, who for the past 20 years has left her mark on Danish design history as one half of the global design success HAY.
RUM is a brand and a point of reference in its own right. We are the leading authority when it comes to style, design, and architecture.
We are rooted in the Scandinavian way of life, but have a truly international scope. We are first with new trends and tendencies, but maintain a distinct focus on the Danish as well as the international design heritage.
We travel the world in search of outstanding homes with history, personality, and style. We have interviews with prominent designers - established as well as up-and-coming - and carry portraits of true icons and agenda-setting companies.
RUM works with the best and most celebrated photographers, stylists, and writers to create a unique aesthetic universe. People make an extraordinary effort when contributing to RUM, which makes the magazine the natural choice for advertisers aiming to reach a quality-conscious audience with genuine purchasing power.