i-D No. 355 – The Homegrown Issue

by i-D


How Palace became a streetwear juggernaut in 10 short years.

From a skate spot on London’s South Bank, to a dilapidated house in Waterloo, to conquering the world; this is the story of an era-defining British label.In 2019, Palace hits the grand old age of 10. To celebrate one of British streetwear’s biggest success stories, Paul Flynn sits down with Palace founder Lev Tanju to discuss the blood, sweat and beers that went into building the brand we know and love. While David Sims shoots a portfolio of the people who’ve defined one of men’s fashion’s homegrown success stories.

Rebecca Longendyke by Alasdair McLellan on the cover of i-D feels a little reminiscent of Kate Moss in the 90s. Sharp cheekbones and enigmatic eyes aside, the similarities between the two end there. Born and raised in upstate New York, 22-year-old Rebecca was “scouted over Facebook” back in 2012, but didn’t jump at the chance to be a model straight away. Focused on getting the grades to study at college, her life at home was about “hiking, climbing and cooking vegan food”. But come 2015, and enrolled on the biomedical engineering degree she’d hoped for, her polaroids began doing the rounds on The Fashion Spot and the forum was soon abuzz with interest in this beguiling new face.


Over 37 years, i-D has carved its position as the premier source for fashion inspiration, and in 2012, joined the VICE Media family to expand VICE’s reach into digital fashion content. i-D has come a long way since its beginnings as a hand-stapled magazine and has developed into a leading video-driven platform, documenting fashion, music and contemporary culture from around the globe. i-D reaches an ambitious and creative audience, offering access to the most inspiring names in fashion and exploring everything from high-end couture to underground style scenes.